Holly’s practice sits at the intersection of art and commerce, shaping a considered dialogue between brand values and visual narratives. Her approach balances commercial intelligence with creative sensibility, responding to a saturated consumer climate with clarity, restraint and care.

Working across the fashion and lifestyle industries for over a decade, Holly brings a multi-disciplinary practice that spans strategy through to visual production. Each project is grounded in close, considered relationships with her clients, and a shared focus on cultivating meaningful connections with their customers.

Alongside commissioned projects, Holly works closely with premium founder-led brands in an in-house consultancy capacity. Whether as an embedded advisor or through focused engagements, her work centres on brand positioning and values, product and production integrity, and bringing cohesion across the full brand ecosystem — supporting both strategic direction and the rhythms of day-to-day.