Holly is a Melbourne-based creative director and photographer, whose work explores emotivity and intimacy in product still life and fashion portraiture. Her practice resides at the intersection of art and commerce, challenging commercial frontiers and creating a dialogue between visual narrative and visual identity.
As the founder of Apartment 12, a brand strategy and visual production agency, Holly has spent over a decade in the fashion and lifestyle industries, fostering meaningful connections between her clients and theirs. With a multi-disciplinary approach, her work spans a full creative suite, from brand strategy to campaign production.
In addition, Holly provides consultancy to small team businesses using an in-house, client-centric approach. By zooming in on brand positioning, product quality, and everyday task management, she collaborates with teams to polish their practices across all brand outputs — consumer-facing and otherwise.
Select clients and creative partnerships include:
(A-Z) A.Emery, Après Studio, Artefact, Assembly Label, F.Miller, Foile, Kuwaii, Lee Mathews, Linear Standard, Mita, Palm Swimwear, Radical Yes, Simétrie, Status Anxiety, The Hold, Wolfgang Scout…