CLIENT: Artefact
ROLE: Brand Strategy, Creative Direction & Visual Production
2023—2024
First engaged to guide and execute a rebrand from its original namesake to something more elevated, the partnership evolved into a comprehensive consultancy and creative management role — leading and delivering all marketing visual assets including concept direction, casting, production, styling, photography, videography, design and editorials.
Rebrand: Name & Typographic Identity
Capsule Campaign: Creative Driection, Location, Casting, Production, Styling, Photography & Videography.
Capsule Campaign: Creative Direction, Casting, Production, Photography & Videography.
Product Content: Creative Direction, Styling & Photography.
Capsule Content: Creative Direction & Photography.
Look Book: Creative Direction, Casting, Production, Photography
Editorial Content & Journal Piece: Talent Partnership, Photography, Interview & Copy. VIEWABLE HERE
Editorial Content & Journal Piece: Talent Partnership, Photography & Copy. VIEWABLE HERE